{"id":85678,"date":"2025-10-07T14:01:49","date_gmt":"2025-10-07T12:01:49","guid":{"rendered":"https:\/\/rieckermann.com\/?p=85678"},"modified":"2025-10-07T14:04:47","modified_gmt":"2025-10-07T12:04:47","slug":"half-million-coffee-enters-the-bakery-game","status":"publish","type":"post","link":"https:\/\/rieckermann.com\/ar\/news\/half-million-coffee-enters-the-bakery-game\/","title":{"rendered":"HALF MILLION COFFEE ENTERS THE BAKERY GAME"},"content":{"rendered":"<div id='av-layout-grid-1'  class='av-layout-grid-container av-kabwk518-672dd6b4e8d34b55b51c6ef186d6f980 entry-content-wrapper main_color av-flex-cells  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first   container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka4qp752-5ff2172dc058a062b812d49e7b4da3c1\">\n.flex_cell.av-ka4qp752-5ff2172dc058a062b812d49e7b4da3c1{\nvertical-align:middle;\nbackground-color:#ee2e24;\n}\n.responsive #top #wrap_all 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   ><section  class='av_textblock_section av-kabwjwpd-5359e74c3fe8ed517a29c46e08a1b902 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"text-no-margin\">HALF MILLION COFFEE ENTERS THE BAKERY GAME<\/h1>\n<\/div><\/section><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka4qpror-d91894c6d38f78648b15dcdeadd5b160\">\n.flex_cell.av-ka4qpror-d91894c6d38f78648b15dcdeadd5b160{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-ka4qpror-d91894c6d38f78648b15dcdeadd5b160{\npadding:0 0px 0 10px !important;\n}\n<\/style>\n<div class='flex_cell av-ka4qpror-d91894c6d38f78648b15dcdeadd5b160 av-gridrow-cell av_two_third no_margin  avia-builder-el-4  el_after_av_cell_one_third  avia-builder-el-last  content-align-middle'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share info:<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"\u0627\u0646\u0634\u0631 \u0639\u0644\u0649 Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/rieckermann.com\/ar\/news\/half-million-coffee-enters-the-bakery-game\/&#038;t=HALF%20MILLION%20COFFEE%20ENTERS%20THE%20BAKERY%20GAME' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='\u0627\u0646\u0634\u0631 \u0639\u0644\u0649 Facebook'><span class='avia_hidden_link_text'>\u0627\u0646\u0634\u0631 \u0639\u0644\u0649 Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on WhatsApp\" 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id=\"style-css-av-ka4qpror-6-3d6537ae15872cb8689db74c33f7874a\">\n.flex_cell.av-ka4qpror-6-3d6537ae15872cb8689db74c33f7874a{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-ka4qpror-6-3d6537ae15872cb8689db74c33f7874a{\npadding:0 60px 0 60px !important;\n}\n<\/style>\n<div class='flex_cell av-ka4qpror-6-3d6537ae15872cb8689db74c33f7874a av-gridrow-cell av_two_third no_margin  avia-builder-el-16  el_after_av_cell_one_third  avia-builder-el-last  content-align-middle'  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b8vpa-1f6d99dd53ded593e3c5330da05d8fbf\">\n#top .flex_column.av-b8vpa-1f6d99dd53ded593e3c5330da05d8fbf{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-b8vpa-1f6d99dd53ded593e3c5330da05d8fbf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-b8vpa-1f6d99dd53ded593e3c5330da05d8fbf{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-b8vpa-1f6d99dd53ded593e3c5330da05d8fbf av_one_full  avia-builder-el-17  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kabwjwpd-7-b09fda283c0df47cf618755a6f6c54e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Rieckermann delivers OEM croissant line to support Half Million Coffee\u2019s new bakery launch in Saudi Arabia<\/strong><\/h3>\n<p>Rieckermann is proud to have delivered the first croissant line for <a href=\"https:\/\/www.instagram.com\/halfmillion_sa\/\">Half Million<\/a>, a fast-growing specialty coffee brand in Saudi Arabia. The milestone marks the beginning of a new partnership with Half Million, as well as a strategic shift to a new OEM partner, <a href=\"https:\/\/albaequipment.it\/en\/\">ALBA Equipment<\/a>.<\/p>\n<p>With a focus on croissant manufacturing, Rieckermann proposed a tailored solution that leverages on ALBA\u2019s automatic laminated dough band cutting, turning, and curling machine. The cutting-edge equipment was successfully installed at Half Million\u2019s production facility in Riyadh, and despite its compact size, delivers an impressive performance:<\/p>\n<ul>\n<li>3,000 to 4,000 unfilled croissants per hour<\/li>\n<li>Artisan-style curls that resemble hand-made pastries<\/li>\n<li>Programmable curl settings with precision pressure control\u2014offering customization that few machines can match<\/li>\n<\/ul>\n<p>The machine\u2019s performance exceeded expectations, producing consistent, high-quality croissants that align with Half Million\u2019s brand standards.<\/p>\n<p>Backed by strong technical expertise and a trusted reputation, Rieckermann\u2019s dedicated sales and service teams played a pivotal role throughout the process\u2014from identifying the right technology and managing cost strategies to oversee installation and commissioning. The client\u2019s positive reception and confidence in the machine have laid the foundation for future collaboration, including plans for a central processing plant.<\/p>\n<p>This successful delivery reflects Rieckermann\u2019s ability to adapt, innovate, and deliver value through strategic partnerships and technical excellence. So, the next time you enjoy a croissant at Half Million, know that behind that satisfying crunch is a story of transformation, trust, and Rieckermann\u2019s commitment to quality.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7s63o8x-7d78c69aa6234a22e8bdaef7815a3d42\">\n.flex_column.av-7s63o8x-7d78c69aa6234a22e8bdaef7815a3d42{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7s63o8x-7d78c69aa6234a22e8bdaef7815a3d42 av_one_half  avia-builder-el-19  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ma3r60m4-31a6d0e61975efee51cfcf6e947b8199\">\n.avia-image-container.av-ma3r60m4-31a6d0e61975efee51cfcf6e947b8199 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ma3r60m4-31a6d0e61975efee51cfcf6e947b8199 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data-original_url='https:\/\/www.youtube.com\/watch?v=7RpaiV1oqEM&autoplay=1&allow=\u201cautoplay\u201d'><script type='text\/html' class='av-video-tmpl'><a href='https:\/\/www.youtube.com\/watch?v=7RpaiV1oqEM&autoplay=1&allow=\u201cautoplay\u201d' class='mfp-iframe lightbox-link' data-custom_class='avia-mfp-is-video avia-mfp-video-16-9  '><\/a><\/script><div class=\"av-click-to-play-overlay play-lightbox\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12tmrfm-017327b816aa075a64c4b40fb6c8d394\">\n#top .flex_column.av-12tmrfm-017327b816aa075a64c4b40fb6c8d394{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-12tmrfm-017327b816aa075a64c4b40fb6c8d394{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-12tmrfm-017327b816aa075a64c4b40fb6c8d394{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-12tmrfm-017327b816aa075a64c4b40fb6c8d394 av_one_full  avia-builder-el-26  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-q61vc2-3d471bf7f131da0f063de655aa8dd788 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/rieckermann.com\/en\/?page_id=378\"><strong>About Rieckermann<\/strong><\/a><br \/>\nSince 1892, Rieckermann has been a trusted provider of industrial solutions across diverse sectors. In the Food Processing industry, Rieckermann has built a strong and growing presence in the Middle East and beyond. The company delivers comprehensive solutions\u2014from equipment sourcing and system integration to commissioning and after-sales support\u2014across bakery, confectionery, dairy, and beverage segments. With deep industry expertise and commitment for customer success, Rieckermann is a reliable partner for food producers aiming to scale, modernize, or diversify their operations.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/halfmillion_sa\/\"><strong>About Half Million<\/strong><\/a><br \/>\nFounded in 2018, Saudi-born Half Million has rapidly expanded to 45 stores across 10 cities, including Riyadh, Jeddah, Sharqiyah, and even London. Known for their creative coffee offerings and freshly baked goods, the brand has become a favorite among coffee lovers in the region.<\/p>\n<p><a href=\"https:\/\/albaequipment.it\/en\/\"><strong>About ALBA Equipment\u00a0<\/strong><\/a><br \/>\nFounded in 1992 in Villafranca Padovana, Italy, ALBA equipment designs and manufactures advanced machinery for the bakery, pastry, and pizza industries. With a focus on customization, efficiency, and food safety, Alba combines innovation and user-friendly automation to deliver high-quality solutions across the full production chain. Though small, the company serves international markets and is recognized for their technical expertise and commitment to excellence.<\/p>\n<\/div><\/section><\/div><\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rieckermann is proud to have delivered the first croissant line for Half Million, a fast-growing specialty coffee brand in Saudi Arabia&#8230;<\/p>\n","protected":false},"author":9,"featured_media":85526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[256],"tags":[],"class_list":["post-85678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HALF MILLION COFFEE ENTERS THE BAKERY GAME - Rieckermann<\/title>\n<meta name=\"description\" content=\"Rieckermann is proud to have delivered the first croissant line for Half Million, a fast-growing specialty coffee brand in Saudi Arabia. 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