{"id":1771,"date":"2018-08-05T08:00:08","date_gmt":"2018-08-05T06:00:08","guid":{"rendered":"http:\/\/dev.rieckermann.it\/?p=1771"},"modified":"2021-06-24T10:43:03","modified_gmt":"2021-06-24T08:43:03","slug":"innovating-the-consumer-experience-through-digitally-printed-labels","status":"publish","type":"post","link":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/","title":{"rendered":"INNOVATING THE CONSUMER EXPERIENCE THROUGH DIGITALLY PRINTED LABELS"},"content":{"rendered":"<div id='av-layout-grid-1'  class='av-layout-grid-container av-kabwk518-672dd6b4e8d34b55b51c6ef186d6f980 entry-content-wrapper main_color av-flex-cells  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first   container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka4qp752-5ff2172dc058a062b812d49e7b4da3c1\">\n.flex_cell.av-ka4qp752-5ff2172dc058a062b812d49e7b4da3c1{\nvertical-align:middle;\nbackground-color:#ee2e24;\n}\n.responsive #top #wrap_all .flex_cell.av-ka4qp752-5ff2172dc058a062b812d49e7b4da3c1{\npadding:30px 60px 30px 60px !important;\n}\n<\/style>\n<div class='flex_cell av-ka4qp752-5ff2172dc058a062b812d49e7b4da3c1 av-gridrow-cell av_one_third no_margin  avia-builder-el-1  el_before_av_cell_two_third  avia-builder-el-first  content-align-middle'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1al9t-652ef4a8eb28ac356a1754722bf12949\">\n#top .flex_column.av-1al9t-652ef4a8eb28ac356a1754722bf12949{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-1al9t-652ef4a8eb28ac356a1754722bf12949{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-1al9t-652ef4a8eb28ac356a1754722bf12949{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-1al9t-652ef4a8eb28ac356a1754722bf12949 av_one_full  avia-builder-el-2  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kabwjwpd-1848ecb4f619e2a0ca8a7849227e7f68 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"text-no-margin\">INNOVATING THE CONSUMER EXPERIENCE THROUGH DIGITALLY PRINTED LABELS<\/h1>\n<\/div><\/section><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka4qpror-d91894c6d38f78648b15dcdeadd5b160\">\n.flex_cell.av-ka4qpror-d91894c6d38f78648b15dcdeadd5b160{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-ka4qpror-d91894c6d38f78648b15dcdeadd5b160{\npadding:0 0px 0 10px !important;\n}\n<\/style>\n<div class='flex_cell av-ka4qpror-d91894c6d38f78648b15dcdeadd5b160 av-gridrow-cell av_two_third no_margin  avia-builder-el-4  el_after_av_cell_one_third  avia-builder-el-last  content-align-middle'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49nt-7f9c4c367f8eaa366288315001515377\">\n.flex_column.av-49nt-7f9c4c367f8eaa366288315001515377{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-49nt-7f9c4c367f8eaa366288315001515377 av_one_full  avia-builder-el-5  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kabxep2c-ebae0e1d91926e6631e5a44acf89c8b0\">\n#top .hr.hr-invisible.av-kabxep2c-ebae0e1d91926e6631e5a44acf89c8b0{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kabxep2c-ebae0e1d91926e6631e5a44acf89c8b0 hr-invisible  avia-builder-el-6  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kadbp9nb-40b3480930da74305f28396d3cae1193\">\n.avia-image-container.av-kadbp9nb-40b3480930da74305f28396d3cae1193 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kadbp9nb-40b3480930da74305f28396d3cae1193 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kadbp9nb-40b3480930da74305f28396d3cae1193 av-styling- avia-align-center  avia-builder-el-7  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1772 avia-img-lazy-loading-not-1772 avia_image ' src=\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-banner-863x444px.jpg\" alt='Digi WOW 2018' title='Digi WOW 2018'  height=\"444\" width=\"863\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-banner-863x444px.jpg 863w, https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-banner-863x444px-300x154.jpg 300w, https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-banner-863x444px-768x395.jpg 768w, https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-banner-863x444px-705x363.jpg 705w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/><\/div><\/div><\/div><\/p><\/div>\n<\/div><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container av-23d5h-cd61ebe571a7819ddfa1346e1c7a1280 entry-content-wrapper main_color av-flex-cells  avia-builder-el-8  el_after_av_layout_row  el_before_av_layout_row  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d9kh-cfc07254c49f00e1043a8f1df8735959\">\n.flex_cell.av-1d9kh-cfc07254c49f00e1043a8f1df8735959{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-1d9kh-cfc07254c49f00e1043a8f1df8735959{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-1d9kh-cfc07254c49f00e1043a8f1df8735959 av-gridrow-cell av_one_full no_margin av-hide-on-mobile  avia-builder-el-9  avia-builder-el-no-sibling  content-align-middle av-zero-padding'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kabxep2c-bbe44a2fa1275d3860fef98afcdf941c\">\n#top .hr.hr-invisible.av-kabxep2c-bbe44a2fa1275d3860fef98afcdf941c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kabxep2c-bbe44a2fa1275d3860fef98afcdf941c hr-invisible  avia-builder-el-10  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div>\n<\/div><\/p>\n<div id='av-layout-grid-3'  class='av-layout-grid-container av-kabwk518-672dd6b4e8d34b55b51c6ef186d6f980 entry-content-wrapper main_color av-flex-cells  avia-builder-el-11  el_after_av_layout_row  el_before_av_layout_row  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka4qp752-dd7c801e1f0528f9b13cb78ff2a7bde3\">\n.flex_cell.av-ka4qp752-dd7c801e1f0528f9b13cb78ff2a7bde3{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-ka4qp752-dd7c801e1f0528f9b13cb78ff2a7bde3{\npadding:0px 60px 0px 60px !important;\n}\n<\/style>\n<div class='flex_cell av-ka4qp752-dd7c801e1f0528f9b13cb78ff2a7bde3 av-gridrow-cell av_one_third no_margin  avia-builder-el-12  el_before_av_cell_two_third  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1al9t-76246d73a40cc57ae9aa90e8fd53a7fc\">\n.flex_column.av-1al9t-76246d73a40cc57ae9aa90e8fd53a7fc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1al9t-76246d73a40cc57ae9aa90e8fd53a7fc av_one_full  avia-builder-el-13  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcmnxstk-f5752d3235582eb994be03a31b60264e\">\n#top .hr.hr-invisible.av-kcmnxstk-f5752d3235582eb994be03a31b60264e{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-kcmnxstk-f5752d3235582eb994be03a31b60264e hr-invisible  avia-builder-el-14  el_before_av_social_share  avia-builder-el-first  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-kaz12u5f-3ea596a9d41e0d88d0878f14c34c257f av-social-sharing-box-default  avia-builder-el-15  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share info:<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/&#038;t=INNOVATING%20THE%20CONSUMER%20EXPERIENCE%20THROUGH%20DIGITALLY%20PRINTED%20LABELS' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Facebook'><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on X\" href='https:\/\/twitter.com\/share?text=INNOVATING%20THE%20CONSUMER%20EXPERIENCE%20THROUGH%20DIGITALLY%20PRINTED%20LABELS&#038;url=https:\/\/rieckermann.com\/en\/?p=1771' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on X'><span class='avia_hidden_link_text'>Share on X<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=INNOVATING%20THE%20CONSUMER%20EXPERIENCE%20THROUGH%20DIGITALLY%20PRINTED%20LABELS&#038;url=https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on LinkedIn'><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=INNOVATING%20THE%20CONSUMER%20EXPERIENCE%20THROUGH%20DIGITALLY%20PRINTED%20LABELS&#038;body=https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka4qpror-20c51ae8e4c6455a1811466c7be1ad96\">\n.flex_cell.av-ka4qpror-20c51ae8e4c6455a1811466c7be1ad96{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-ka4qpror-20c51ae8e4c6455a1811466c7be1ad96{\npadding:0 60px 0 60px !important;\n}\n<\/style>\n<div class='flex_cell av-ka4qpror-20c51ae8e4c6455a1811466c7be1ad96 av-gridrow-cell av_two_third no_margin  avia-builder-el-16  el_after_av_cell_one_third  avia-builder-el-last  content-align-middle'  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b8vpa-1f6d99dd53ded593e3c5330da05d8fbf\">\n#top .flex_column.av-b8vpa-1f6d99dd53ded593e3c5330da05d8fbf{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-b8vpa-1f6d99dd53ded593e3c5330da05d8fbf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-b8vpa-1f6d99dd53ded593e3c5330da05d8fbf{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-b8vpa-1f6d99dd53ded593e3c5330da05d8fbf av_one_full  avia-builder-el-17  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-kabwjwpd-4feb8758d06832e4d5d3bf4d1d278fbd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Several of the leading consumer brands in Vietnam attended a seminar called DIGI WOW to find out about the latest technology in digitally printed labels and packaging. The event, which was held on August 1, 2018 at the Deutsches Haus in Ho Chi Minh City, was hosted by Rieckermann and its local printing partner in the country and saw an attendance of over 100 representatives. DIGI WOW was the first event of its kind for Vietnam\u2019s printing industry, bringing together printers, service providers and brand owners.<\/strong><\/p>\n<p>The packaging market is rapidly evolving with the growing demand for consumer goods. To build brand loyalty and enhance sales, consumer brands need to be aware of innovative ways to create brand differentiation and engage with customers. Hence, digitally printed labels and packaging are increasing in demand. Digital printing allows these brands to reach their customers through customization and personalization such as Coca Cola\u2019s \u201cShare a Coke\u201d campaign, whereby each bottle was labeled with a different person\u2019s name. In Vietnam, however, the availability of digital technology is limited. This seminar was an opportunity for the brands to discover a new technology; the world-class HP Indigo 6800 print engine for label production. The print engine provides an amazing array of customization, personalization and premium finishes.<\/p>\n<p>One highlight of the seminar that especially attracted a lot of attention from brand owners was Trust Code. This is a new cutting-edge technology in product labeling security that premiered itself in Vietnam during the seminar. The Trust Code is a unique serial number or QR code that is printed by companies on each product packaging to prove its authenticity, preventing their products from being counterfeited. The unique code is generated and linked to cloud-based software using advanced mathematic algorithms, which is then printed through block-chain encoded technology.<\/p>\n<p>According to Tran Kiet Toan, Vietnam Graphics General Manager for Rieckermann, \u201cSuccess is achieved by brands who are the most responsive to their clients.\u201d He added, \u201cWhile traditional printing and production methods are commonly used in Vietnam, brands who want to be truly innovative and enhance the customer experience need to embrace digital print technology.\u201d<\/p>\n<p>The event also featured industry leaders from the Asia Pacific region, who shared their experiences and opportunities for innovation in the market. One of the featured speakers, Huynh Bich Tran, Associate Director \u2013 Retail Measurement Services for Nielsen (Vietnam), highlighted that industry trends saw local brands driving sales through improvements in labels and packaging. Another speaker, Conrad Mendoza Jr., Brand Innovation Marketing Lead for HP Inc. (Singapore), shared some practical examples of reinventing brand experiences by rethinking the print on packaging.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcmnxstk-fc1e71054e05272117049a256a095834\">\n#top .hr.hr-invisible.av-kcmnxstk-fc1e71054e05272117049a256a095834{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kcmnxstk-fc1e71054e05272117049a256a095834 hr-invisible  avia-builder-el-19  el_after_av_textblock  avia-builder-el-last  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b8vpa-c52f88b7c3133689a705620324703836\">\n#top .flex_column.av-b8vpa-c52f88b7c3133689a705620324703836{\nmargin-top:0px;\n}\n.flex_column.av-b8vpa-c52f88b7c3133689a705620324703836{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-b8vpa-c52f88b7c3133689a705620324703836{\nmargin-top:0px;\n}\n<\/style>\n<div  class='flex_column av-b8vpa-c52f88b7c3133689a705620324703836 av_one_full  avia-builder-el-20  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kadbp9nb-bc38c12c8078fe94d88404ced8685876\">\n.avia-image-container.av-kadbp9nb-bc38c12c8078fe94d88404ced8685876 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kadbp9nb-bc38c12c8078fe94d88404ced8685876 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kadbp9nb-bc38c12c8078fe94d88404ced8685876 av-styling- av-img-linked avia-align-center  avia-builder-el-21  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-photo-874x450px.jpg\" data-srcset=\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-photo-874x450px.jpg 874w, https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-photo-874x450px-300x154.jpg 300w, https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-photo-874x450px-768x395.jpg 768w, https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-photo-874x450px-705x363.jpg 705w\" data-sizes=\"(max-width: 874px) 100vw, 874px\" class='avia_image '  aria-label='Digi WOW 2018'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1773 avia-img-lazy-loading-not-1773 avia_image ' src=\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-photo-874x450px.jpg\" alt='Digi WOW 2018' title='Digi WOW 2018'  height=\"450\" width=\"874\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-photo-874x450px.jpg 874w, https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-photo-874x450px-300x154.jpg 300w, https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-photo-874x450px-768x395.jpg 768w, https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-photo-874x450px-705x363.jpg 705w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><\/a><\/div><\/div><\/div><\/div><\/p>\n<\/div><\/div>\n<\/div>\n<div id='av-layout-grid-4'  class='av-layout-grid-container av-23d5h-cd61ebe571a7819ddfa1346e1c7a1280 entry-content-wrapper main_color av-flex-cells  avia-builder-el-22  el_after_av_layout_row  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d9kh-b8d3415174f437efc5fe84a0a0d8dbf1\">\n.flex_cell.av-1d9kh-b8d3415174f437efc5fe84a0a0d8dbf1{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-1d9kh-b8d3415174f437efc5fe84a0a0d8dbf1{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-1d9kh-b8d3415174f437efc5fe84a0a0d8dbf1 av-gridrow-cell av_one_full no_margin  avia-builder-el-23  avia-builder-el-no-sibling  content-align-middle av-zero-padding'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kabxep2c-bbe44a2fa1275d3860fef98afcdf941c\">\n#top .hr.hr-invisible.av-kabxep2c-bbe44a2fa1275d3860fef98afcdf941c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kabxep2c-bbe44a2fa1275d3860fef98afcdf941c hr-invisible  avia-builder-el-24  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div>\n<\/div>\n<div id='av_section_1'  class='avia-section av-av_section-46ce1733c35ae24b9d75b0cc88a8631c main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_layout_row  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1771'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Several of the leading consumer brands in Vietnam attended a seminar called DIGI WOW to find out about the latest technology in digitally printed labels and packaging. The event, which was held on August 1, 2018 at the Deutsches Haus in HCMC&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1332],"tags":[],"class_list":["post-1771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INNOVATING THE CONSUMER EXPERIENCE THROUGH DIGITALLY PRINTED LABELS - Rieckermann<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INNOVATING THE CONSUMER EXPERIENCE THROUGH DIGITALLY PRINTED LABELS - Rieckermann\" \/>\n<meta property=\"og:description\" content=\"Several of the leading consumer brands in Vietnam attended a seminar called DIGI WOW to find out about the latest technology in digitally printed labels and packaging. The event, which was held on August 1, 2018 at the Deutsches Haus in HCMC...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/\" \/>\n<meta property=\"og:site_name\" content=\"Rieckermann\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-05T06:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-24T08:43:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-thumbnail-375x193px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"375\" \/>\n\t<meta property=\"og:image:height\" content=\"193\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/rieckermann.com\/en\/#\/schema\/person\/bc22f27b9e9d9429ae424273e9a85a60\"},\"headline\":\"INNOVATING THE CONSUMER EXPERIENCE THROUGH DIGITALLY PRINTED LABELS\",\"datePublished\":\"2018-08-05T06:00:08+00:00\",\"dateModified\":\"2021-06-24T08:43:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/\"},\"wordCount\":2420,\"publisher\":{\"@id\":\"https:\/\/rieckermann.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-thumbnail-375x193px.jpg\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/\",\"url\":\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/\",\"name\":\"INNOVATING THE CONSUMER EXPERIENCE THROUGH DIGITALLY PRINTED LABELS - Rieckermann\",\"isPartOf\":{\"@id\":\"https:\/\/rieckermann.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-thumbnail-375x193px.jpg\",\"datePublished\":\"2018-08-05T06:00:08+00:00\",\"dateModified\":\"2021-06-24T08:43:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#primaryimage\",\"url\":\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-thumbnail-375x193px.jpg\",\"contentUrl\":\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-thumbnail-375x193px.jpg\",\"width\":375,\"height\":193,\"caption\":\"Digi WOW 2018\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rieckermann.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INNOVATING THE CONSUMER EXPERIENCE THROUGH DIGITALLY PRINTED LABELS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rieckermann.com\/en\/#website\",\"url\":\"https:\/\/rieckermann.com\/en\/\",\"name\":\"Rieckermann\",\"description\":\"Machinery &amp; Industrial Solution Provider\",\"publisher\":{\"@id\":\"https:\/\/rieckermann.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rieckermann.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rieckermann.com\/en\/#organization\",\"name\":\"Rieckermann\",\"url\":\"https:\/\/rieckermann.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rieckermann.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/05\/rieckermann-logo-rgb-2835x945px-scaled.jpg\",\"contentUrl\":\"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/05\/rieckermann-logo-rgb-2835x945px-scaled.jpg\",\"width\":2560,\"height\":853,\"caption\":\"Rieckermann\"},\"image\":{\"@id\":\"https:\/\/rieckermann.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/rieckermann\",\"https:\/\/www.youtube.com\/channel\/UCJFr9MmsSRKaer5uOr3UeCg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/rieckermann.com\/en\/#\/schema\/person\/bc22f27b9e9d9429ae424273e9a85a60\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9a09d331af11b1217e6cbaea2f6068359a96e9f2149bc1397257f15154f35528?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a09d331af11b1217e6cbaea2f6068359a96e9f2149bc1397257f15154f35528?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a09d331af11b1217e6cbaea2f6068359a96e9f2149bc1397257f15154f35528?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/10.99.2.17\"],\"url\":\"https:\/\/rieckermann.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INNOVATING THE CONSUMER EXPERIENCE THROUGH DIGITALLY PRINTED LABELS - Rieckermann","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/","og_locale":"en_US","og_type":"article","og_title":"INNOVATING THE CONSUMER EXPERIENCE THROUGH DIGITALLY PRINTED LABELS - Rieckermann","og_description":"Several of the leading consumer brands in Vietnam attended a seminar called DIGI WOW to find out about the latest technology in digitally printed labels and packaging. The event, which was held on August 1, 2018 at the Deutsches Haus in HCMC...","og_url":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/","og_site_name":"Rieckermann","article_published_time":"2018-08-05T06:00:08+00:00","article_modified_time":"2021-06-24T08:43:03+00:00","og_image":[{"width":375,"height":193,"url":"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-thumbnail-375x193px.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#article","isPartOf":{"@id":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/"},"author":{"name":"admin","@id":"https:\/\/rieckermann.com\/en\/#\/schema\/person\/bc22f27b9e9d9429ae424273e9a85a60"},"headline":"INNOVATING THE CONSUMER EXPERIENCE THROUGH DIGITALLY PRINTED LABELS","datePublished":"2018-08-05T06:00:08+00:00","dateModified":"2021-06-24T08:43:03+00:00","mainEntityOfPage":{"@id":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/"},"wordCount":2420,"publisher":{"@id":"https:\/\/rieckermann.com\/en\/#organization"},"image":{"@id":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#primaryimage"},"thumbnailUrl":"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-thumbnail-375x193px.jpg","articleSection":["Archive"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/","url":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/","name":"INNOVATING THE CONSUMER EXPERIENCE THROUGH DIGITALLY PRINTED LABELS - Rieckermann","isPartOf":{"@id":"https:\/\/rieckermann.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#primaryimage"},"image":{"@id":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#primaryimage"},"thumbnailUrl":"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-thumbnail-375x193px.jpg","datePublished":"2018-08-05T06:00:08+00:00","dateModified":"2021-06-24T08:43:03+00:00","breadcrumb":{"@id":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#primaryimage","url":"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-thumbnail-375x193px.jpg","contentUrl":"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/07\/digi-wowo-2018-news-thumbnail-375x193px.jpg","width":375,"height":193,"caption":"Digi WOW 2018"},{"@type":"BreadcrumbList","@id":"https:\/\/rieckermann.com\/en\/archive\/innovating-the-consumer-experience-through-digitally-printed-labels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rieckermann.com\/en\/"},{"@type":"ListItem","position":2,"name":"INNOVATING THE CONSUMER EXPERIENCE THROUGH DIGITALLY PRINTED LABELS"}]},{"@type":"WebSite","@id":"https:\/\/rieckermann.com\/en\/#website","url":"https:\/\/rieckermann.com\/en\/","name":"Rieckermann","description":"Machinery &amp; Industrial Solution Provider","publisher":{"@id":"https:\/\/rieckermann.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rieckermann.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/rieckermann.com\/en\/#organization","name":"Rieckermann","url":"https:\/\/rieckermann.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rieckermann.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/05\/rieckermann-logo-rgb-2835x945px-scaled.jpg","contentUrl":"https:\/\/rieckermann.com\/wp-content\/uploads\/2020\/05\/rieckermann-logo-rgb-2835x945px-scaled.jpg","width":2560,"height":853,"caption":"Rieckermann"},"image":{"@id":"https:\/\/rieckermann.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/rieckermann","https:\/\/www.youtube.com\/channel\/UCJFr9MmsSRKaer5uOr3UeCg"]},{"@type":"Person","@id":"https:\/\/rieckermann.com\/en\/#\/schema\/person\/bc22f27b9e9d9429ae424273e9a85a60","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a09d331af11b1217e6cbaea2f6068359a96e9f2149bc1397257f15154f35528?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a09d331af11b1217e6cbaea2f6068359a96e9f2149bc1397257f15154f35528?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a09d331af11b1217e6cbaea2f6068359a96e9f2149bc1397257f15154f35528?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/10.99.2.17"],"url":"https:\/\/rieckermann.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/rieckermann.com\/en\/wp-json\/wp\/v2\/posts\/1771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rieckermann.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rieckermann.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rieckermann.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rieckermann.com\/en\/wp-json\/wp\/v2\/comments?post=1771"}],"version-history":[{"count":0,"href":"https:\/\/rieckermann.com\/en\/wp-json\/wp\/v2\/posts\/1771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rieckermann.com\/en\/wp-json\/wp\/v2\/media\/1774"}],"wp:attachment":[{"href":"https:\/\/rieckermann.com\/en\/wp-json\/wp\/v2\/media?parent=1771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rieckermann.com\/en\/wp-json\/wp\/v2\/categories?post=1771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rieckermann.com\/en\/wp-json\/wp\/v2\/tags?post=1771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}