HALF MILLION COFFEE ENTERS THE BAKERY GAME
Rieckermann delivers OEM croissant line to support Half Million Coffee’s new bakery launch in Saudi Arabia
Rieckermann is proud to have delivered the first croissant line for Half Million, a fast-growing specialty coffee brand in Saudi Arabia. The milestone marks the beginning of a new partnership with Half Million, as well as a strategic shift to a new OEM partner, ALBA Equipment.
With a focus on croissant manufacturing, Rieckermann proposed a tailored solution that leverages on ALBA’s automatic laminated dough band cutting, turning, and curling machine. The cutting-edge equipment was successfully installed at Half Million’s production facility in Riyadh, and despite its compact size, delivers an impressive performance:
- 3,000 to 4,000 unfilled croissants per hour
- Artisan-style curls that resemble hand-made pastries
- Programmable curl settings with precision pressure control—offering customization that few machines can match
The machine’s performance exceeded expectations, producing consistent, high-quality croissants that align with Half Million’s brand standards.
Backed by strong technical expertise and a trusted reputation, Rieckermann’s dedicated sales and service teams played a pivotal role throughout the process—from identifying the right technology and managing cost strategies to oversee installation and commissioning. The client’s positive reception and confidence in the machine have laid the foundation for future collaboration, including plans for a central processing plant.
This successful delivery reflects Rieckermann’s ability to adapt, innovate, and deliver value through strategic partnerships and technical excellence. So, the next time you enjoy a croissant at Half Million, know that behind that satisfying crunch is a story of transformation, trust, and Rieckermann’s commitment to quality.
About Rieckermann
Since 1892, Rieckermann has been a trusted provider of industrial solutions across diverse sectors. In the Food Processing industry, Rieckermann has built a strong and growing presence in the Middle East and beyond. The company delivers comprehensive solutions—from equipment sourcing and system integration to commissioning and after-sales support—across bakery, confectionery, dairy, and beverage segments. With deep industry expertise and commitment for customer success, Rieckermann is a reliable partner for food producers aiming to scale, modernize, or diversify their operations.
About Half Million
Founded in 2018, Saudi-born Half Million has rapidly expanded to 45 stores across 10 cities, including Riyadh, Jeddah, Sharqiyah, and even London. Known for their creative coffee offerings and freshly baked goods, the brand has become a favorite among coffee lovers in the region.
About ALBA Equipment
Founded in 1992 in Villafranca Padovana, Italy, ALBA equipment designs and manufactures advanced machinery for the bakery, pastry, and pizza industries. With a focus on customization, efficiency, and food safety, Alba combines innovation and user-friendly automation to deliver high-quality solutions across the full production chain. Though small, the company serves international markets and is recognized for their technical expertise and commitment to excellence.
