GROWING DIGITAL AWARENESS FOR LABELS & HANGTAGS IN VIETNAM

In collaboration with Rieckermann, HP Indigo, a division of HP Inc.’s Graphic Solutions, organized a conference with the theme “Labels and Hangtags Go Digital” in Ho Chi Minh City to help Vietnamese label converters discover new opportunities to grow their labels and hangtags business using HP Indigo Digital Print technology. The conference, which is called the HP Indigo Academy, was aimed at increasing digital awareness within the local market and inspire label converters with innovative applications in the labels and hangtags industry.

With Asia being the largest and fastest growing region for the labels industry, Vietnam is seeing a rapid market growth with an increase of organic foreign direct investments. Using HP Indigo’s state-of-the-art digital technology solutions and the support offered by Rieckermann’s international technical team, convertors in Vietnam can benefit from high quality and high value short runs. Aside from this, HP Indigo’s unique offerings include brand protection printing to combat the rise in counterfeit goods across the globe and variable data printing (VDP) for security applications, whereby elements such as text, graphics and images (using information from a database or external file) may be changed from one printed piece to the next, without stopping or slowing down the printing process.

The audience was also treated to a Water Drum performance by the talented members of Rieckermann’s Technical Services team in Vietnam. The conference, which took place at the Pullman Hotel in Saigon on August 6, 2019, was attended by over 50 representatives, consisting of brand owners and foreign direct investors.